Prodoor Malta
Brand identity, digital platform and ongoing visual communication for a manufacturing and distribution business.
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Context
Prodoor is a company operating in the doors and interior solutions sector, working with a wide range of products, configurations and client requirements. As the business grew, the existing visual identity and internal processes no longer supported the complexity of daily operations.
The project required more than a visual refresh. It needed structure, clarity and tools that could support both external communication and internal workflows.
My Role
I was responsible for the complete visual identity of Prodoor, as well as the design and development of a custom digital quoting platform. In parallel, I supported the brand’s ongoing communication through social media visuals and video content.
This involved working closely with the team to understand how products are configured, priced and presented, and translating that complexity into clear, usable systems.
Visual Identity
The visual identity was designed to support a product-driven business without adding unnecessary noise. The goal was to create a system that is clear, consistent and flexible enough to work across a wide range of materials, from print and signage to digital platforms and social media.
Typography and layout choices prioritise readability and structure, allowing complex product information to be presented in a clean and controlled way. Colour and visual elements were kept neutral and functional, ensuring the brand remains professional and adaptable as the business grows.
Outcome
The result is a coherent brand and digital ecosystem that supports both the public-facing image of the company and its internal operations.
The visual identity provides consistency, while the custom digital platform simplifies complex processes and enables the team to work more efficiently on a daily basis.
