Clarity over trends.

Freelance brand and web designer working with businesses across Europe since 2019.

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About Me

I’m George, a brand and web designer based in Romania. Since 2019 I have worked with startups, consultancies, manufacturers and growing service businesses in Malta, Croatia, Italy, Ireland, the UK, the Netherlands and Romania.

My background combines visual identity, UX design and web development. That means I can take a project from the first logo sketch to a working platform, without handing it over between agencies. A brand, its website and the tools behind it are designed by the same person, so everything fits together.

My Approach

Good design starts with understanding the problem, not the aesthetic. Before opening a design file, I want to know how your business works: who your clients are, where time gets lost and what needs to change.

From there, my job is to simplify. Sometimes that means a brand that finally looks as serious as the company behind it. Sometimes it means a website that guides visitors to the right action. And sometimes it means replacing a 40-minute Excel quote with a 5-minute one.

Less noise, better decisions, better design.

Experience & collaborations

For the past seven years I have also worked with Magfi, a Malta-based consultancy, on EU-funded innovation projects in biotech, food and sustainability. Projects like BioInvest Europe and PROSEED involve multiple partners, several countries and strict communication standards, where clarity and consistency matter more than visual trends.

This experience shapes how I work with every client: structured, reliable and comfortable inside larger, distributed teams as well as working one-to-one with founders.

BioInvest Europe logo on branded hoodie

BioInvest Europe

Brand identity, website and application platform connecting biotech startups with investors.

Prodoor Malta vehicle branding on delivery truck

Prodoor

Full brand and a custom quoting platform that cut quotes from 40 to 5 minutes.                                              

Zagreb Recruit welcome pack tote bag

Zagreb Recruit

Brand identity, website and recruitment platform for a growing agency in Croatia.           

How I Work

Every project starts with understanding your business. You tell me what you need, I reply with a clear plan and a fixed price, and you see real progress early instead of waiting until the end. We keep communication simple, by email, shared documents or a call when it helps.

The result is something that works long after launch: clear, scalable and easy for your team to use and maintain.

Work with me

Have a brand, website or internal tool that needs to work better? Tell me about it and I’ll come back with a plan and a fixed quote.