Pursue Consultancy
Brand identity and website for a consulting-focused business.
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Context
Pursue Consultancy is a consulting firm working with businesses that need clarity, structure and strategic direction. The brand needed a clear and confident visual presence that could communicate professionalism without feeling rigid or overly corporate.
The website had to present services in a simple, accessible way while supporting long-term brand growth.
My Role
I was responsible for the complete visual identity and the design and development of the website. This included defining the brand system, creating the brand manual, and developing visual templates for social media and ongoing communication. Everything was built from the ground up to ensure consistency across all touchpoints.
Visual Identity
The visual identity was designed to feel structured, calm and professional, reflecting the consultancy’s approach to problem-solving and decision-making. Typography, spacing and colour choices focus on clarity and balance, allowing content to take priority.
The system was documented in a brand manual and applied consistently across the website and communication materials, making it easy to use and maintain over time.
Outcome
The result is a clear and cohesive brand presence supported by a well-structured website and a flexible visual system. Pursue Consultancy now has a consistent identity that works across digital platforms and supports ongoing communication without the need for constant redesign.
