Odin Professional Services
Rebrand and visual system for a professional services firm in Malta.
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Context
ODIN Professional Services is an accounting and advisory firm based in Malta, working with corporate and private clients. As the company grew, the existing visual identity no longer reflected the level of professionalism, clarity and confidence required in a competitive financial environment.
The goal was to create a visual language that feels solid, modern and trustworthy, while remaining flexible enough to work across multiple communication materials.
My Role
I was responsible for redefining the brand from the ground up, starting with the logo and visual identity system. This included the brand manual, stationery, printed materials and a wide range of social media and internal communication assets.
The work focused on creating consistency across all touchpoints, ensuring the brand could be applied clearly and confidently in both digital and physical formats.
Visual Identity
The new identity was designed to communicate structure, stability and professionalism. The symbol was simplified into a strong, geometric mark, paired with a bold typographic system that performs well in formal and informational contexts.
Colour choices were kept restrained and purposeful, reinforcing trust and clarity. The system was designed to scale easily, from business cards and reports to calendars, presentations and digital communication.
Outcome
The rebrand provided ODIN with a clear and cohesive visual system that better represents the firm’s positioning and values. The new identity supports consistent communication across all channels and strengthens brand recognition in a highly regulated sector.
