About Me

Clarity over trends.

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I’m George, a brand & digital designer working across Europe with organisations and companies that value clarity over trends.

I work independently, collaborating directly with teams to design identities, websites and digital systems that are practical, structured and built to last.

My Approach

I believe good design starts with understanding the problem, not the aesthetic.

My role is to simplify complexity — whether that means structuring a digital platform, clarifying a brand identity or designing tools that support real workflows. I focus on decisions that make sense long-term, not short-lived visual trends.

Less noise leads to better decisions. Better decisions lead to better design.

Experience & collaborations

Over the years, I’ve collaborated with international organisations, research teams and private companies on a wide range of projects, including work on EU-funded initiatives.

These projects often involve complex structures, multiple stakeholders and long-term objectives — contexts where clarity, consistency and reliability matter more than visual novelty.

I’m comfortable working both independently and as part of larger, distributed teams.

How I Work

I start by understanding the problem, not by opening a design file. Context, constraints and goals come first, because good design decisions depend on them.

I ask the right questions early so we avoid noise, assumptions and unnecessary revisions later.

The outcome is not just something that looks good today, but something that still works tomorrow: clear, usable, and easy to maintain or scale. Less noise, better decisions, better design.

Let's Talk

If you have a project in mind, or simply want to explore a potential
collaboration, feel free to get in touch.