BIOintestil
Brand identity and packaging for an Italian gut health supplement, from concept to pharmacy shelves.
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- Magfi
- Brand · Packaging
- 12 weeks
- tgd.care
Context
BIOintestil is a gut health supplement developed by Targeting Gut Disease (TGD), an Italian biopharmaceutical company. Built on a patented formula with palmarosa essential oil and ginger, the product needed to earn trust in a highly regulated category while standing out on crowded pharmacy shelves and online marketplaces.
My Role
Working as part of the Magfi team, I created the complete brand for BIOintestil, from the product identity to the packaging itself. I designed the medicine box, the label and the promotional materials used to introduce the product to pharmacies and customers, making sure the brand stays clear, compliant and consistent across every format.
Visual Identity
The identity balances medical credibility with a natural, approachable feel. A deep green palette and clean typography signal health and reliability, while a simple intestine-inspired symbol makes the product instantly recognisable. The system scales easily from the label and box to promotional materials, both in store and online.
Outcome
In three months, BIOintestil went from concept to a market-ready product. Today it is sold in pharmacies, on the TGD website and on Amazon, with packaging that looks just as convincing on a shelf as in an online listing.
