Biointestil
Visual identity, packaging design and website for a consumer health brand focused on digestive well-being.
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Context
BIOintestil is a consumer health brand focused on digestive well-being, positioned at the intersection of natural ingredients and functional nutrition. The brand needed a clear, credible identity that could speak both to end customers and to professional or medical-adjacent audiences.
The challenge was to translate a product with functional benefits into a visual system that feels trustworthy, accessible and consistent across packaging, presentations and digital touchpoints, without becoming overly clinical or generic.
My Role
I was responsible for the complete visual identity of BIOintestil, including brand definition, packaging design and digital presence. The work covered the creation of the visual system, layout rules and templates used across presentations, documents and marketing materials.
In parallel, I designed and implemented the website, ensuring the identity translated clearly into a digital environment while remaining easy to manage and adapt over time. The project was delivered in collaboration with Magfi, as part of ongoing brand and communication support.
Visual Identity
BIOintestil required a visual language that communicates clarity and balance, while remaining approachable and easy to understand. The identity was built around a restrained colour palette, clean layouts and a typographic system that prioritises readability across both print and digital formats.
The design system allows complex product information to be presented in a structured and controlled way, without overwhelming the user. Visual elements were intentionally kept simple and functional, supporting consistency across packaging, presentations and online content.
The result is a flexible identity that can scale across different materials and channels, while maintaining a coherent and professional brand presence.
Outcome
The final result is a cohesive brand system that supports BIOintestil’s positioning as a reliable and accessible health product. The visual identity and website work together to create a consistent experience, from first contact to detailed product information.
