BIOintestil
Visual identity and packaging design for an innovative Italian gastro-pharmaceutical supplement.
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Context
BIOintestil is an innovative product developed by Targeting Gut Disease (TGD), an Italian bio-pharmaceutical company specializing in digestive health. The project centers on a patented formulation based on palmarosa essential oil and ginger rhizome powder, designed to support the natural balance of the intestinal microbiota.
Given the scientific and institutional nature of the product, creating clear and consistent communication was essential. The visual identity needed to balance medical credibility with consumer-friendly accessibility, addressing a target audience seeking both natural and effective gastrointestinal solutions within the European market.
My Role
As part of the Magfi project team, I was responsible for developing the complete visual identity and communication materials for BIOintestil. My work focused on translating complex scientific and sustainability-driven content into a clear, professional visual system suitable for the pharmaceutical and nutraceutical context. This included the comprehensive packaging design, the creation of the brand manual, and the layout for the product website.
Visual Identity
The visual identity was designed to balance credibility and clarity, ensuring the project could communicate effectively with both patients and healthcare professionals. The system utilizes a palette of fresh teal and mint greens to symbolize nature and health, prioritized by clean typography for readability. The core icon—a stylized, flowing representation of the digestive tract—serves as a central anchoring element across all assets, from product labels to educational brochures.
The packaging design, in particular, was structured to ensure a clear hierarchy of information, highlighting key benefits (“For the intestinal well-being”) and the natural ingredients, while adhering to regulatory compliance standards for medical supplements.
Outcome
The result is a coherent and professional visual framework that supports BIOintestil’s communication needs across multiple channels. The finalized brand identity and packaging provide consistency across both digital platforms (website) and physical assets (brochures, products), enabling TGD to present their innovation clearly throughout its lifecycle.
