PROSEED
Full brand identity and packaging for a European project turning grape seeds into a new plant-based protein.
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- Magfi
- Brand · Packaging · Web
- 12 weeks
- proseedprotein.eu
Context
PROSEED is a European project coordinated by Caviro that turns grape seeds, a by-product of the wine industry, into a high-value plant-based protein for the food and beverage industry. It brings together six partners from Italy, Hungary and Malta, from industry to research. The project needed a brand that could present a scientific innovation as a credible commercial product, both to partners and to the food industry.
My Role
As part of the Magfi team, I created the full brand identity for PROSEED, from the logo and visual system to the packaging for the new protein product. My focus was on translating complex science into a brand that feels clear, natural and market-ready, and that works consistently across partners, presentations, events and the product itself.
Visual Identity
The identity connects the product to its origin in the vineyard while keeping the precision of a food innovation brand. Natural tones and clean, modern typography give it a sustainable yet professional feel, and the packaging carries the same system so the protein looks ready for the shelf, not just the lab.
Outcome
In three months, PROSEED went from a research project to a complete brand with product packaging, giving the consortium a consistent identity to present the innovation across Europe and to potential industry buyers.
