Pursue Consultancy
Brand identity and website for a recruitment and HR consultancy in Malta.
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- Pursue
- Brand · Web · Social
- 8 weeks
- pursueconsultancy.com
Context
Pursue Consultancy is a new recruitment and HR firm in Malta. From the start, the founders wanted to stand apart from the typical consulting look of navy suits, stock photos and cold corporate language. They needed a brand that felt modern and human while still earning the trust of the businesses and candidates they work with.
My Role
I built the brand from scratch, starting with the logo, visual system and brand manual. I then designed and developed the website, presenting their recruitment and HR services in a clear, simple way for both employers and candidates. To keep the brand consistent as it grew, I also created social media templates the team could use on their own.
Visual Identity
The identity breaks away from classic consulting codes while keeping a professional feel. Confident typography, a fresh palette and plenty of breathing room make the brand approachable, and the templates keep every post and document recognisably Pursue.
Outcome
Launched in two months, Pursue Consultancy entered the market with a distinctive, ready-to-use brand. Today it is a growing consultancy with a team of five and over 5,000 followers on LinkedIn, supported by the same identity and templates from launch.
