Storage Solar Energy
Visual identity for a Romanian energy technology company combining solar power and storage.
Scroll to view
- SSE
- Brand identity
- 4 weeks
- Romania
Context
Storage Solar Energy (SSE) is a Romanian company working at the intersection of solar power and energy storage, for both industrial and residential clients. In a market where many energy brands look alike, SSE needed an identity that communicates technical reliability while feeling modern and clearly focused on sustainability.
My Role
I created the visual identity from scratch, from the logo and colour palette to typography and the rules that hold the system together. I also showed how the brand comes to life in real use, from stationery to large-scale applications on equipment, so the team had a clear reference for every touchpoint.
Visual Identity
The identity is built around movement and energy flow. A bold orange, a structured logo and arrow-based graphic elements suggest power being generated, stored and delivered, while clean typography keeps the brand precise and technical. The system works just as well on a business card as on an industrial container.
Outcome
In four weeks, SSE received a complete, ready-to-use identity that sets it apart in the energy sector and gives the company a consistent, professional presence as it grows.
